Blake's "Always Be Closing" mantra has led him to become an incredibly successful salesman. He is contracted by Mitch and Murray to come to the offices and help the failing salesmen. He's smug and rude, but he has the bank account to back it up.
Always be closing (Abbreviated to ABC)
Attention (Do I have your attention?), Interest (Are you interested?I know you are cause it's fuck or walk. You close or you hit the bricks.), Decision (Have you made your decision for Christ?), and Action. (Abbreviated AIDA)