Sounds like an novel idea to keep audiences jonesing for season four. In Kansas City, Missouri, though, I don't think residents will be forgetting the show with or without the online shorts. According to the KCPD chief's blog some intrepid drug chemists in or around the city are now producing blue meth, possibly (oh c'mon, it almost has to be) as a result of the show's popularity. Once again life imitates art...$75 per gram at a time.
I think what AMC is thinking here is there will be less competition for us--particularly from the broadcast networks--if we launch our season during the summer than if we come back again like we did this time in March... The idea is to keep people aware and interested in the show during the long time away, but I, for one, am eager to make these little interstitials important. I don’t want them to be simply filler or recap, but something that actually moves the storyline forward. If we’re going to do it, it ought to be a real part of the larger show.
Fans of the AMC/Sony TV series Breaking Bad are going to have to wait a year for their fix of new episodes, Deadline is reporting, but the channel's not cutting off the supply quite so abruptly. In the interim AMC will be posting a number of mini-episodes on their website after the show returns to production early next year. Actor Bryan Cranston, who stars as Walter White, had the following to say about why the show's taking such a long break and what his hopes are for the web episodes: