Rich Ross, the man in charge of Disney's movie studio, has resigned from his post largely due to the poor returns that John Carter had at the box office. He had taken over the position in hopes of cutting budgets and creating new hit movies, none of which worked. It seems that Disney's movie studios continued losing money and investing an estimated $500 million into John Carter (that includes the marketing) wasn't the wisest move. Link.
You would think a studio like Disney could easily thrive but I guess all it took was one big blunder. What can Disney do to improve and begin making some cash again?