It should come at little to no shock to learn that Disney hasn't beat Nickelodeon in ratings since 1995. For those of us raised primarily in the 90s Nickelodeon ruled over most of our lives. Disney was the outlier, a channel you had to call up your cable company and ask for, and that would occasionally pop up for free for a month allowing us kids a peak into another world. But alas, Disney could never break the Nickelodeon spell.
That is until now. Link.
With both channels losing viewers it seems Nickelodeon lost more (30% total down) than Disney did (5% total down). Some say executives at Nickelodeon bet too much on SpongeBob, easily the biggest and over played hit in Nickelodeon's arsenal of shows. In response Nickelodeon plans a few live action shows, I assume similar to the crappy quality of Disney live actions show like The Suite Life and Jake and the Fatman.
So how does Nick recover? Or has Disney cornered that pre-teen market to well?
Or maybe these "kid" networks are doomed altogether?