Kind of neat. It looks like it'll just be the TV feed, but you'll be able to stream it live (with commercials) to mobile devices. So no need to watch ESPN's GameCenter or something like that, looking at little football icons and a bunch of lines move around on a field, assuming you have decent internet. Hell, with my crappy TV service, I might even prefer to stream it.
Although, of course, I'd be surprised if it wasn't locked down to America-only, and I'd be doubly surprised if it actually worked without any major problems.
Excited? Don't care?