Go and see The Lego Movie. Drop whatever you are doing and go and see The Lego Movie. Right now. Immediately. Get in a car or on a bus or run, don’t walk, to your nearest cinema to go and see The Lego Movie now. Do it. Vamanos.
Danny Trejo plays a character named Machete in a fake trailer. Robert Rodriguez wrote and directed the trailer as well. The original Grindhouse trailer (under the title screen) is registered to "Machete's Body Shop". This was also the name of Trejo's Spy Kids character's business.
If you're gonna hire Machete to kill the bad guy, you better make damn sure the bad guy isn't YOU!