I honestly have almost no recollection of the first two Madagascar movies. I didn't see them, and I don't remember them coming to theaters, but between them, they've apparently made well over a billion dollars at the box office worldwide, so I guess they went ahead and made a sequel. And, of course, they hired Oscar-nominated writer/director Noah Baumbach, creator of such adult-oriented tales of arrested adolescence as Kicking And Screaming and Greenberg, to write the screenplay.
Huh? I guess everyone wants a paycheck now and then, but I'd still be interested in hearing the story about how he was brought on board. Anyway, colorful colors, talking animals doing funny things, CGI animation: this is a movie that will make another $600 million or so.