So you may have seen these Sprint ads pop up on Youtube asking you to enter the Epic Contest: a national contest that asks consumers to be the director, producer and “star of their own mini movie of epic proportions.” So what exactly makes this entire project epic? Well, besides Armageddon’s very own Michael Bay (or his assistant) being judge, jury, and executioner with regards to choosing whose thirty-second film will win, Sprint’s Samsung “Epic” 4G smartphone is the marketing product put into question for the Epic Contest. So yeah, it’s pretty epic. And did we mention that your entire film has to be 30 seconds long?
The acclaimed action director is notorious for his explosive temper while on the set, which unsurprisingly reflects on to the silver screen in most of his films. Surely, Pearl Harbor could have benefited from more boom! and less romance. Unfortunately, the Epic Contest does not force its entrants to produce a film using Samsung’s 4G smartphone. I guess they didn’t want to be flooded with really poor video submissions. Michael Bay is simply not fond of shitty work.