Own a Sony 4K TV? Me neither. But for the few of you who actually bit the bullet, and paid the huge price for a future-proof television, you're in luck. Sony has introduced a new rental service for you to enjoy the full breadth of your TV's resolution. Available only through 4K TVs right now you can rent a handful of titles including Breaking Bad, The Amazing Spider-Man, Moneyball, and eventually when they come to home video recent releases like After Earth and This Is The End. A TV show for 24 hours will cost $3.99 and a movie $7.99 for the same amount of time, while the full movie will cost $29.99.
I've yet to actually see any content in 4K but I can't imagine too much content I'd really want to see in this new resolution. Of course I also went years before finally realizing Blu-Ray is worth upgrading to.