It was just yesterday a story made the rounds about Spielberg and Lucas lamenting the possible failure of the movie industry and a future that could see movie tickets ranging from $25, $50, or even $100. While it seemed crazy that movie tickets could get more expensive, especially one whole c-note, that reality has already come to be. Not really though.
With the upcoming release of World War Z the studio behind the picture, Paramount, is offering a $50 "mega-ticket". The ticket will include admission to a 3D showing, custom 3D glasses, a download/steam of the movie when released to home video, a movie poster, and a small popcorn. That's about a $75 value for only $50 and not a bad deal if you're the type who know you'll like the film for sure. I could easily see this become the norm for big comic films like the upcoming Thor 2 or Wolverine. Rapid fans already plan on seeing these films multiple times and $50 is well within that budget.
Maybe this isn't the dark future Lucas predicted but it could be a smart strategy on Paramount's part in hopes of balancing the big budgets. Why not make more money off of those already planning on seeing films? I will note that this offer is through Fandango only as far as I know and will only be available at five Regal theaters throughout the country. Limited for sure. I wouldn't mind seeing this trend grow however. We already have inflated ticket prices for 3D and DBox showings ($15 for 3D and $20 for DBox are my local prices) so why not throw in a few more perks?