There was some stiff competition at the box office this weekend, but who was it that reigned supreme? It was Seth MacFarlane and his talking Teddy. That’s right, his first venture into feature film has proved a success as the R-rated comedy brought in a pretty substantial $55 million. Also this weekend, groups of girls gathered their friends, guzzled down some martinis and headed to theaters to ogle at Channing Tatum and Matthew McConaughey in Steven Soderbergh’s latest drama, Magic Mike. However, when word got out that it was actually a quality, well written film, those audiences seemed to broaden out and the film brought in $39.15m. This just barely topped Ocean’s Twelve (by less than $2,000) to make it Soderbergh’s biggest box office opening yet. Tyler Perry, on the other hand, came out of the gates with a a pretty weak weekend domestic gross with fourth place behind Brave, and only $26 million. It will be interesting to see how all of these movies hold up, especially with The Amazing Spider-Man opening this week which might grab the large male audience that Ted has had so far.
BOx Office: July 2nd
 | 1. Ted $54.1 Million / New / Is that Peter Griffin in a Teddy Bear’s body? |
 | 2. Magic Mike $39.15 Million / New A movie about male strippers that is actually good? I’m sold. |
 | 3. Brave $34 Million / $131.7m Total Domestic / $158.5m Total Worldwide Pixar’s new film is holding steady, but it has a long way before it catches the ticket sales for Toy Story 3, or Finding Nemo, or Up, or The Incredibles…. |
 | 4. Tyler Perry's Madea's Witness Protection $26.4 Million / New I could make a joke about Tyler Perry and Witness Protection here, but I will refrain. Oh, who am I kidding – Is Tyler Perry looking to go into the witness protection program after his third place opening for a Madea movie? |
 | 5. Madagascar 3: Europe's Most Wanted $11.8 Million / $180m Total Domestic / $424.2m Total Worldwide “You can run, but you cannot save your hides!” |
 | 6. Abraham Lincoln: Vampire Hunter $6 Million / $29m Total Domestic / $46m Total Worldwide Dropped 63% to sixth place with only $6 million. Not sure if this says something about the movie or the stiff new competition this week. |
 | 7. Prometheus $4.92 Million / $118.3m Total Domestic / $284.1m Total Worldwide I think I have read more love/hate articles about Prometheus than any movie I can remember, so if it’s greatest success is getting all kinds of people talking about movies, I’m so in . |
 | 8. Moonrise Kingdom $4.87 Million / $18.4m Total Domestic / $28m Total Worldwide Added 500 theaters this weekend and finally cracked the top 10. I’ve said it before, but this still ranks as one of my favorites of 2012 so far, so if it opened near you, go see it now. |
 | 9. Snow White & the Huntsman $4.4 Million / $145.5m Total Domestic / $334.6m Total Worlwide Who’s the fairest of them all? Why Kristen Stewart obviously. (wait, really?!) |
 | 10. People Like Us $4.3 Million / New At least 10th is something? Yeah, no, not really. The new Chris Pine movie was pretty much a big ol’ bomb. |
Got to say, the fact that an R rated drama aimed at women opened with almost forty million dollars says to me that studios are finally starting to realize there is a diverse audience out there.
Ted > Prometheus. No, wait. On second thought, dog shit > Prometheus.
There's no way a Tyler Perry movie won't make profit. I mean he had 20 scheduled shoot days and brought it in in 16! Love him or hate him, the guy knows what he's doing.
Sorry to say but the recent Madea movie made more than the previous one. The character is not finished.
I'm definitely going to see Ted someday soon, probably this weekend. I'm so happy that Seth MacFarlane's first film is a success.
I'm surprised everything made so much money. I misestimated the Family Guy pull at the movies.
@obscurefan said:
Every woman I know that went to see Magic Mike came out of the theatre saying that they were disappointed that it had a story, that they just wanted dick and no boobs. If by "diverse audience" we are saying "women want to get horny in a theater by watching doods with no shirts on", that is something that's been going on for a while.
As for Ted opening at #1, I think it's more interesting how it pulled in $54 MILLION! That's pretty damn insane!
@Yocke: Technically, so did Ed Wood.