Sports is king when you're talking about ratings. The NFL is chief among the reasons many major networks are still able to compete and the same could be said for basketball. Maybe the NBA and NCAA college basketball games don't see as consistent of a following but they do rake in the viewership. CBS has been airing NCAA match-ups for years and now that the season is starting to heat up they will continue a tradition started last year. CBS will stream some games via their mobile apps.
Most networks are still struggling to understand the internet and TV programming's place within it. Sports is chief among that debate but with cable networks like ESPN paving the way with ESPN3 it has become obvious how far behind their major network brethren are. Call it second screen, call it the rise of mobile, call it whatever they'd like but CBS has finally awoken to the stark reality of technology.
Certain games from their CBS schedule will be streamed online through the CBSSports app (on iOS and Android) as well as on computers. A total of 28 games will air and will include live stat tracking, chat, commentary, and loads of social media add-ons. December 7th the streams will start with a decent matchup between currently ranked #18 UCLA and currently undefeated Missouri. Not exactly a through away game.