CinemaCon is a convention for theater owners so they can come together and discuss the trends happening in movies, be shown upcoming movies, and make decisions that could impact the business. Not all of the news if exactly groundbreaking like at one panel that warns owners not to buy every new technology presented to them. Buying things like 4K projectors or new 3D technology might not pan out for every theater owner and the industry is essentially warning itself not to believe every new tech.
Some discussions have a little more weight however. The MPAA announcing an effort to ensure rating descriptions are more accessible and easier to read as well as ensuring a trailer more accurately reflects the actual film. It might not sound like much but the more effort the MPAA puts into regulating the industry ensures the government doesn't. Also discussing weight were theaters concerned after a narrowly avoided soda ban in New York City. This ban would have directly affected sales at theater concession stands which is where most movies make their money, thus the high markup. Now these theaters are talking about smaller sizes and possibly healthy alternatives growing the choices for the average consumer when going to the movies.
Then you had some discussion about the industry as a whole and it's ability to survive in a new internet connected world. With DVD sales also being affected means studios are seeing less money overall. A video on demand solution has been floated as the answer. A high priced service that would see movies in theaters only weeks after their initial release. Up until now owners and studios had been fearful of any video on demand because it might eat away ticket sales but more and more examples are proving this fear wrong.
Another discussion involves the general nature of attending a movie. Mostly in hopes of capturing an older crowd, theaters are imagining a lounge/bar/restaurant atmosphere at the movies. More owners want a trip to the movies to be one stop for the consumer so dinner and a movie just means one place. It's an interesting idea that would readily be worth a higher ticket price and has already found it's niche piece of the pie in some locations.
No matter the future it's refreshing to hear theater owners talk about the future of movies not as only 3D films. The movie experience may have to change as the world offers more and more consumers the ability to watch new movies from their home. Hopefully these theaters take these new ideas to heart and we can begin to see a movie experience we really enjoy once again.