Hollywood and the entertainment business can be very cut throat. Even the biggest of companies can make mistakes and make you worry about the future. A recent example of this happening is with Disney and The Lone Ranger. The film cost $200 million to make and after the normally huge weekend of July 4th could only muster just under $50 million at the box office. This doesn't include millions spent on marketing in hopes of drawing a bigger crowd out to see this summer blockbuster. Quickly though, as no one went to see the Ranger, Disney began to clam up and take their lumps. As of right now the Lone Ranger is looking at a $100+ million loss depending on how the next few weeks treat it. That's not an easy chunk of cash to take. Don't start to feel bad for Disney however.
It can be easy to forget how much money Disney has already made this year. For the 8th year in a row, and the first to do so this year, Disney has crossed $1 billion (yes Billion) in domestic box office. Thanks to powerhouse films like Iron Man 3 and Monster University they have been raking in the cash even though Lone Ranger was only their fourth release this year. Not to mention an additional $1 billion from foreign box offices have Disney sitting pretty atop of the box office.
Don't forget Disney has Thor: The Dark World also coming down later this year which should see them add an additional chunk of cash in their laps. Don't be shocked to see the Mouse continue these $200 million gambles when they can still take in over a billion with only 4-5 films a years.