I really don't like how a movie can be considered a flop or failure after only one weekend at the box office. Word of mouth, even in an age of digital media, has practically disappeared especially if you pay attention to movie critics. Popular opinion on a movie right before failure or success seems to be more important than the actual quality of the film. Gravity is a great example of a film that began with positive word of mouth quickly overtaken by critic after critic trying to grab attention by being yet another positive review of the film.
After Earth suffered from a similar fate but in reverse. Shortly before release a handful of critics were beginning to lament the film's quality and by that Saturday you already heard wind of how disappointing the film would ultimately be. Then it hit international release and made all that money back. So would you consider that movie a true failure? Can we really shelve After Earth alongside Lone Ranger in terms of lack of success? I really don't think so.
|1. The Hangover Part III|
The end of the trilogy now comes home. I thought this one was a fitting end to this series of movies. Whereas it tried to tie together the story lines, if you can call them that, of the previous two none of it really matters in the face of the ridiculousness the characters get into. At least this one felt fresher than the second and hopefully keeps the door open for more, good, R-rated comedies.
|2. After Earth|
The "flop of the summer" as some might call it, but this sleeper hit shouldn't be ignored. After Earth made its budget back and yet will still probably be remembered as a failure at the box office. It's only lucky that Lone Ranger came along and fell flat on its face.
|3. Much Ado About Nothing|
Joss Whedon's followup to The Avengers wasn't what everyone was expecting. Technically released in 2012 at festivals it finally saw a more expansive release this past summer. Generally the movie got some really good reviews but I still never ventured out to see it. Maybe I should see what else Whedon has to offer than superheroes.
|4. The Purge|
This summer was really all about low budget horror films succeeding at the box office. With a budget of only $3 million The Purge made about $85 million in ticket sales. Proving that small budget films, packaged with the right ideas, can succeed. Maybe Hollywood will notice and not have so many box office blunders every summer.