3D was going to be big for the entertainment industry. It was a way to pump a few extra dollars out of every TV sale, every movie ticket, in a waning economy. The idea wasn't a bad one, getting viewers more immersed into their movies at only a slight increase of cost. but it was the implementation where most companies failed. Quick and sloppy upgrades to make a quick dollar and save money on converting traditional 2D films to 3D quickly flooded the market and overwhelmed films like Avatar that were crafted around the 3D experience. This didn't stop more companies trying their hands at more 3D experiments including the biggest sports network on the planet, ESPN, creating their own channel focused on sports in three dimensions.
If you have a cable subscription you may have ESPN3D as a channel but it just sits there, unused, since so many people don't have 3D TVs. Don't worry though because that unused space will be gone soon enough. Thanks to a lack of viewers, shocking since only 2% of households even have 3D TVs, ESPN will be ending their newest channel.
Shouldn't be so shocking really. 3D had been all but abandoned by movie studios with even the upgraded Star Wars 3D films being scrapped shortly after Phantom Menace was released. 3D TV really never took off either. Companies like Sony were pushing very hard to get new 3DTVs into homes but the price increase from normal HDTVs just never seemed worth it to consumers and 3D sort of stalled.
Is this the death of 3D? Or will it survive as a small niche market? Did anyone ever watch ESPN3D?