Who doesn’t feel like this was an inevitability? Embedding your favorite movie clips on YouTube into your Facebook status or Twitter feed ( or your wiki-based website feature) is a matter of regular occurrence, now--it was really only a matter of time before the practice “went respectable.” THR’s reported that Universal is the first studio to finally make this particular wild child of online media decent, as they've signed a deal with AnyClip to license a big chunk of their film catalog to the media meta-search company.
Basically, each movie gets run through a process that inventories every element in every scene. Actors, lines, props, settings…they all get marked and registered. So if you, say, want the Reese’s Pieces part of E.T., you type that in and ALAKAZAM! There's the clip. Or maybe not. The search accuracy isn't as razor precise, just yet. Reportedly, if you type "E.T. phone home," you get basically every scene in the movie plus one from Curious George instead of just that one, heartbreaking quote you're looking for.
Ad support’s going to make it all happen, and I’m thusly reminded of what Vevo did with music videos at You Tube. That is, I’m sure it’s going to incur the idle wrath of another throng of 15-year-old who're so pissed off about how the damned “corporate assholes” have just ruined everything by giving them free, high-quality content through channels that actually might actually, you know, benefit the creators.