For years now going to the movies has been pretty straightforward but getting a movie made has been getting harder. As consumers we can readily tell that movies have changed and more often the movies we get seem more like executive decisions rather than artistic ones. More and more movie studios have been making big bets on "sure things" like established franchises in hopes of cashing in where previous movies have done so. Just take a look at comic book movies and how in just over a decade we went from one or so a year to more than five. Studios are jumping on the bandwagon trying desperately to cash in while they can. Can this trend continue and can the industry sustain such decision making? Steven Spielberg doesn't think so.
In a recent interview Spielberg and his long time friend, maybe you've heard of him, George Lucas opened up about what they call an impeding "implosion". They spoke at the opening of the new USC School of Cinematic Arts building and mentioned how even established directors are having trouble making movies in traditional Hollywood. Spielberg mentioned how the industry is in "upheaval" and that, "three or four or maybe even a half-dozen megabudget movies are going to go crashing into the ground, and that's going to change the paradigm.". He continued saying marketing budgets have ballooned and have focused too much on mass markets and not enough on smaller, niche audiences. Both Lucas and Spielberg mention how their last movies, Red Tails and Lincoln, almost didn't make it into theaters and how Lincoln was almost an HBO film.
Can movies survive in this new environment? Have consumers given too much clout to films like The Avengers that studios now only want the big score? Or are the studios too unwilling to bet on the little projects? When did this industry turn away from the niche and indie markets so harshly?