Marvel's The Avengers is breaking records already, and it doesn't even open in the US for another week. In what I think was a pretty smart move, Disney released the film Internationally yesterday, and it was the highest grossing opening ever in New Zealand. In Taiwan the release was the biggest industry Wednesday opening ever, and in Australia, it was the second-highest opening behind only the last Harry Potter film. All in all, it was the highest Marvel opening day over beating Iron Man 2 by 214% (that is a lot of percents).
And the money train doesn't stop there. Domestically, the pre-sales for The Avengers is higher than the three previous Marvel movies combined. Right now, they are 1 1/2 times the sales of Captain America, Thor, Iron Man 2 and Iron Man combined at the same point before they opened. This probably isn't a surprise as this installment of the Marvel super-hero franchise brings together huge super-heroes, huge stars (with Robert Downey Jr, Samuel L. Jackson, Scarlett Johansson, Chris Evans, Jeremy Renner, etc.) and a huge director (Joss Whedon). Yup, color me excited. I'm only disappointed that it isn't playing at the Cineramadome - my favorite theater, but I will make an exception for this one, and venture somewhere else. Do you guys have your tickets yet? Looks like you better snap some up if you want to get in on the opening weekend action.