Firefly was cancelled due to low ratings. Big surprise? I’m sure the Browncoats want there to be more to it than that--that’s why this “revelation” is making some waves--but the answer’s been there, all along. Ology collected some statements regarding the matter from Fox’s former Entertainment president, Gail Berman, and she broke it down thusly…
"Canceling Firefly was as difficult as anything I'd ever been involved in because Joss and I had been creative partners at one time… I worked with him very closely on this particular show and when it didn't perform [in the ratings], having to cancel it was very difficult… If I had to do it over again, I might have reconsidered [showing the episodes out of order] but I'm not sure it would have changed anything. It was a numbers things. It was a wonderful show and I loved it and I loved working with him on it but that was a big show, a very expensive show and it wasn't delivering the numbers."
This is getting out there around the same time as the strange, only-on-the-internet circumstance of that Help Nathan Buy Firefly site shutting down after getting disowned by basically everybody involved in the show. Have you Screened heads heard about that one? Nathan Fillon off-handedly mentioned in an interview that, if he ever won the lottery, he’d use the money to buy the rights to Firefly, produce new episodes and distribute them online.
It sounded like a pleasant, idle wish, but a cult TV star should know well enough that somebody somewhere would take anything he says, even offhandedly, with deathly seriousness. Fans actually put together a site to try raising enough money to make Nate’s wish come true--and they apparently raised enough money that the guy had to publicly denounce the endeavor.
The whole affair reminds me of the time the hardcore Trekkies literally hit the streets in an organized global movement to protest the cancellation of Enterprise (which was ironic considering Trekkies hated the show when it first debuted. I suppose Bad Trek is better than No Trek?) A lot of people (myself included) have hoped that Firefly would get the same kind of franchise resurrection that the original Star Trek got after its cancellation, but it’s looking all the bullets in the revolver have been shot at this point.