For years Netflix has been the cable killer. Bypassing everything cable throws at you and provided you hours and hours of content at a fraction of the price. Since it;s zenith Netflix has turned into a much larger company more focused on original content turning themselves almost into a cable network that streams than the streaming network bucking cable. Now with investors to answer to and clamoring for more members in hopes of staving off competitors like Amazon Instant or Redbox, Netflix may be ready to push the red button.
In anticipation Netflix's stock has risen as rumors of talks are beginning between Netflix and American cable companies to bring the streaming service that could bring Netflix to your cable box. On the surface this seems like a horrible idea. Netflix should be the reason you abandon cable's old practices rather than a reason to stay.
However not everyone knows how to access Netflix besides through a computer and not everyone wants to sit in their office or computer room in order to watch a movie. There are plenty of other options but not every family buys an Xbox 360 or Roku. Just like in the UK where Netflix has partnered with Virgin to bring themselves to more British televisions this could expose more people to what Netflix really is and may convince them to fork over the $8 to access the full library. Not to mention cutting off the competition before they can get started. Look at Verizon's recent moves to merge with Redbox and begin their own streaming service. Ensuring a cable company is streaming Netflix over any other service is huge.
Netflix could survive on their own or be overwhelmed by the litany of large companies desperately trying to play internet streaming catch up. They need to ensure that big red screen is the one that pops up and not something else. This is a shrewd and intelligent business decision that I don't like. But I'd rather see Netflix on my cable box than any cable company's alternative.