If you're still stuck a decade in the past or more you might think of watching live TV on your phone or tablet as either magic or a niche audience that doesn't really exist. But in reality you know that the many options of watching TV has grown over time. Not everyone sits down at eight to enjoy their favorite weekly show. Between online show rentals, DVRs, live cable streaming, and even piracy the viewers watching any one thing all the same way have divided over and over.
Thankfully the Nielsen company, for some reason still the gods of television ratings, are planning on including mobile devices in their TV ratings. If this works out it could be one of the first clear idea of what people are actually watching. Until this announcement no one has combined both traditional TV watching viewers with those watching TV elsewhere. This could provide new insight for shows that were once thought as failures. It could also see the content on TV change dramatically.
Right now the biggest network on TV in terms of ratings is CBS. Why? Well CBS has a lot of older viewers, who are the majority of the US population, and when they all choose to watch something they do so like they always have, in front of a TV. At Upfronts this year we learned that CBS still had the most ratings but their average age bumped up a few years whereas most other networks stayed the same or dropped. Consistently CBS also has the oldest average viewer as well. So if all the sudden the highly sought after demographic of 18-35 became much more accounted for, since so many are probably watching TV in a non-traditional way, we could see TV programming going after the young and not the, crime show obsessed, old.
Maybe that's a bit harsh but with new information we could see TV change for the better. More accurately reflecting those who watch it rather than basing everything off of incomplete numbers and data.