Alright, I know I got some slack last time for writing an entire piece about a poster, but I think we need to talk about this. Partially because I love Paul Thomas Anderson and therefore, besides The Dark Knight Rises (tomorrow!) this is one of my most anticipated movies of the year, and I want to discuss anything related to this new movie. I also think it must be noted that it is truly an original poster.
The film stars Philip Seymour Hoffman, as a man who leads a faith based "cult" that begins to get popular in America. Joaquin Phoenix stars alongside him as Hoffman's right hand man and a guy who begins to become very ingrained organization. There has been a lot of controversy about the fact that the movie was inspired by Scientology in some forms, but I think I would rather let all of that go and just focus on the story of this movie, because it looks to be fascinating.
The poster seems to indicate some of the themes of the film, and I wonder if it will explore the question of "Is the glass half full or half empty?" I would venture to guess, yes. It also is reported that alcohol and "consumed" substances are a huge part of the storyline so this seems very fitting. However, I think this poster is of note, because more than anything, I always appreciate it when the marketing doesn't resort to close up pictures of their "stars" and gets more creative. I like the fact that they are selling it more on concept than actors and feel like it is a good sign for the film. Is it October 12th, yet?
That looks more than half anything.
It looks like the side of a wine bottle.
Maybe it has to do with the rumor that scientology was conceived in a bar.
it is a great poster.
the movie is probably gonna be awful, though. but ive said that before.
btw, i don't mind articles about posters. next time please give a shout out to Revolver8990, though, since he posted it on the site first. :)
@VioletEyedDragon said:
I was stuck in Emmy-land so I got beat, but I'll make sure to check and give a shout out next time :)
That is definitely a bottle of the alcoholic variety, having seen a few bottles in my day.
@staceywi said:
great :)
im glad to see so many articles posted on screened now. there are several every day again.
I have to disagree....this poster is horrible!
Why do we have movie posters? To sell a movie that you, like, totally HAVE to see. Since everyone has a movie poster you have to sell WHY your movie deserves to be the one I buy a ticket to see. Sometimes this is movie stars, sometimes it's a centerpiece action scene, and sometimes it's just something which intrigues and makes you want to learn more about what that movie is all about.
For me this poster doesn't do anything like that. Even now knowing it's about a fake church/cult I don't think that poster speaks to the theme. It's some murky fluid over a brushed metal cylinder or something with the title The Master.
OK? So........what does a master have to do with a metal cylinder? Why is their fluid? Why do I care? This poster is a failure. I should go watch the trailer and see if that does anything to change my mind.