Every time we embed a trailer, I start the post with "well, we don't normally embed trailers, preferring to wait until non-watermarked versions pop up so that we can run them through our video processor," and then I mention that the trailer we're talking about today is special or big enough to bypass our usual rules.
I wouldn't necessarily put Resident Evil: Retribution on that pedestal, except to point out that some asshole at Sony has managed to find a bold and exciting new way to ensure that you're aware of a wide array of Sony products. Product placement is nothing new, of course, and even product placement in trailers is a burgeoning field, with last year's Zookeeper ensuring that we were all aware of the wide array of spicy treats available on the T.G.I.F. menu, but the teaser trailer for Retribution goes to a whole different place.
You see (and you should really watch that trailer if you don't believe me), the first third of the trailer is literally an ad for a variety of Sony products. Curious about the PS Vita? Well, take a gander! Curious about new Sony cell phone models? Have a look! Wonder what the hell any of this has to do with Resident Evil: Retribution? Apparently nothing! They don't even try to make a graceful segue! It's just a Sony ad that morphs into a movie trailer!
It's difficult to imagine a world where Sony could find a way to offend more than they did by releasing the horrific Resident Evil: Afterlife, but somehow they've managed to top even themselves with this little stunt. I...I'm going to lie down for a while. I just need to breathe for a bit.
This is really pathetic.
I still never got around to watching Resident Evil: Afterlife.
EDIT: Also surprised that this trailer went the Inception "BWOOOOOOM" route instead of the current trailer route- just throw some fucking dubstep in it. (Also also, apparently it's Tron: Legacy music?)
music from Tron Legacy? Now I have to see it.
Why are they using the Tron soundtrack for this?
JINX
Interesting how the rip off the Tron:Legacy music to make the trailer more dramatic. By this point have the movies have anything to do with the games at all?
So its Tron?
The beginning part that is a huge Sony TV ad is really really weird but then it just becomes a bunch of random scenes to the Tron: Legacy soundtrack which is also really weird. I really enjoy these movies for their retarded action but this trailer does nothing at all for me.
EDIT: I actually thought for a while that Yahoo! Movies started playing ads before their trailers.
poop
Edit: what the fuck are they doing with my Tron music!?
No.
this is just sad.... really, really sad
Wow is Sony doing so fiscally poorly they have to double down on their advertisements?
Wow. Without the preview message at the start I would have presumed the beginning of that trailer was a Sony ad stuck on there before the actual movie trailer starts.
Pretty sure they shamed one of the songs from Daft Punk's Tron: Legacy score in the process as well.
Fuck this movie.
Holy shit, that advertising. I could have sworn that it was a pre-roll ad before I noticed the cheap green-screened backgrounds. That was pretty egregious.
And how the hell do you explain flying zombies? or Michelle Rodriguez coming back? Oh well, Ada Wong looks the part at least and the movie seems to be keeping to the tradition of having a super brightly lit room to murder people in.
I've always had a soft spot for the Resident Evil films, I acknowledge that they are not good films or even decent. But nonetheless I watch them all the weekend they're released and thoroughly enjoy every minute.
That wasn't an ad?
Hah-hah!!
That is fucking disgraceful.
Yep- they cast a Japanese gal in the role of Ada Wong (a Chinese or Taiwanese character in nature), took material from John Carpenter's The Thing and the 2004 remake of Dawn of the Dead, AND brought back a long-dead character in the form of Leddy. Way to go, Sony... and Leon S. Kennedy's supposed to be in this HOW???
The movie looks shit enough without the stupid ad in front of the trailer. I wasn't going to see this in the first place, but now I really won't see it.