Pirating anything is a touchy subject. From one perspective, you have industries like film and video games whose prices are relatively low and who require massive amount of overhead to build and create content people want. On the other hand, some companies have been way behind on the uptake of new technologies and avenues through which their content could be sold and curated. Either way the cost of pirating a single movie now and then hasn't really been assessed and when things like DVR recordings, or online viewer numbers aren't reported often enough, gauging how the internet truly impacts movies and film is incredibly difficult. Until that is one of the biggest used pirating sites was shut down in early 2012.
Megaupload was/is a site where users can upload anything they'd like then share the link with anyone else they'd like. Meant to get around the pre-cloud world we lived in only but a few years ago, Megaupload should now be a website left in the dust of Dropbox and Google Drive. Pirates had other plans however. Eventually the site became a haven for those looking to find the latest movies and unregulated internet forums became the place to share links so everyone could enjoy a new movie. Whether you find this fair play or down right stealing wouldn't matter if the number of those actually stealing barely impacted the actual movie industry. Shortly after Megaupload closed their digital doors movie rentals and movie sales across multiple countries went up according to a new study conducted in the 18 weeks following Megaupload's closing.
The study reveals that sales and rentals increased revenue 6-10% across the 12 countries included. This almost proves that not only does pirating have a direct impact on the money making abilities of movie and film companies but also reveals that many who pirate do it simply because they can, not out of necessity. The impact isn't a huge one, probably because Megaupload is the Limewire of 2008 by now, but the link between lost revenue and pirating is as direct as movie studios have always wanted us to believe.
Here is a link to those who did the study and their findings. So will this make you pirate movies less? Or perhaps just purchase movies more? Does this change your opinion on those who do pirate movies and video games?