Lets star things off with a showstopper, Captain America: The Winter Soldier trailer. Wow this looks good, it remixes some of the footage seen in the first trailer but this time putting the titular Winter Soldier front and center. Also it reveals a nice little cameo by Ed Brubaker author of the work the film is based on.
Next on the trailer frot for sheer audacity, it's, Transformers: Age of Extenction. The first bit of footage the public has gotten to see of the fourth Transformers film. Now I still haven't seen the third (Revenge of the Fallen was that bad) but mane this one has the DINOBOTS!!!!! And Robots riding Dinosuar Robots! It's the kind of material that Michael Bay was born to work with. Age of Extinction also introduces a new lead played by Mark Whalberg, instantly more interesting thatn Shia ever was.
To round off the Blockbuster theme here's the spot for The Amazing Spider-Man 2. I really really want to like this movie and hope it's good. I just can't get into the marketing material it just looks so scatter shot. "We have plans for you Peter Parker" Norman Osborn (Chris Cooper) hisses in voice over. Sony definatly has plans for this franchise with a slate of films annouced around it. I can't help but think though that know of those plans makes me weary of Amazing Spider-Man 2 chances of actually being able to function as a film. (I've embedded the extended spot since it flows a bit better)
Moving into the realm of television, it's time to Live Another Day for 24 hours at least. Jack Bauer is back in action. This time in London where stuff seems to be going badly. Jack why do you always have such bad days? Honestly this is more of a teaser spot than proper trailer but it just feels good to see Keifer making an angry facing and firing a 9mm. Live Another Day premiers on FOX May 5th 2014.
Honestly commercial wise, I wasn't really feeling it. The Beats Mobile commercial with Ellen Degeneres was a lot of fun and maybe me go "Hey, they could make Fables work live action". The Superbowl has long been a big place for car commercials and the KIA 9000 parody of The Martix was spot on.