The National Association of Theater Owners released a series of voluntary marketing guidelines that they wish to see implemented across the country. The restrictions would include a 2 minute time limit on any trailer and no trailer could be put out more than 150 days before the film's release date. Film distributors would get two exceptions per year which would allow them advertise their films earlier but would still limit their trailers to 3 minutes. It would also require distributors to negotiate with NATO (what a dumb acronym to give yourself) directly for any additional content like "extended looks" or "behind the scenes" footage. Trailers will also more closely match the ratings of the movies their shown in. R-rated films would get more adult and R-rated trailers whereas children's G-rated films would get softer and more family friendly content.
The new guidelines weren't all out of an Orwellian version of the movie theater. Promoting URLs or other mobile phone encouraging behavior in a trailer or pre-movie marketing would be prohibited in hopes of limiting cell phone use.
What do you think of the new restrictions? Are they out of left field with these rules or do they sound about right?
In my opinion this doesn't solve the many problems I have when I go to the average theater. Removing URLs from trailers won't prevent people from texting in a movie, an usher hired by the theater to enforce policy will. I want to hear about how my experience will be handled at a theater, not how long the trailers will be.