Spring Breakers has an image problem. The problem being that it looks like it is going to be so much different from what it looks like at first glance. If you were to just see the poster, it looks like a movie that will capitalize on the tweens that would like to see Selena Gomez and Vanessa Hudgens in bathing suits. You might also see James Franco with a grill and some corn rows and think this moving is going to be a cheesefest.
Then you might look at who directed this movie and watch the trailer and be even more confused. Harmony Korine is best known for writing the almost too realistic look at adolescence, Kids. That association is clear in the trailer. What seems like it would be over the top fun, is much darker than expected. I'm not sure what to think about that.
It could be brilliant. It could be awful. It could be too early to decide.