Screened News

We Did It! ...And Other Box Office Results

Finally, it has been definitively proven: Dudes rule, chicks drool.

 
  
Guys. We did it. WE. DID. IT.
 
Indeed, whether it was the result of the above "call to arms" trailer for The Expendables, or just had more to do with middle-America identifying more easily with big, beefy, homoerotic dudes stabbing and blasting the shit out of Latinos, versus a snotty, narcissistic bitch going to India and "finding herself", Stallone's action throwback took the crown at this week's box office, raking in an estimated $35 million. The aforementioned chick flick, Eat, Pray, Love, did mange to do pretty okay for itself though, coming in second with around $23.7 million. That said, $23.7 million is not $35 million. Take THAT vaginas!
 
The real surprise for me, and the big disappointment of the weekend, was Scott Pilgrim Vs. The World, a movie that was marketed with almost absurd aplomb, yet only managed to pull in around $10.5 million. Now, I feel like that number could go up a bit when the exact figures come in, as there's nothing a nerd loves more than Sunday matinee prices at the movie theater, but regardless, it's a pretty lackluster opening for a movie that was pushed as heavily as this one, and also is, by all accounts, at least pretty entertaining. Admittedly, I have yet to go out and see it--this weekend kind of got away from me, and mostly I just stuck to Netflix--but I will see it this week, if only to do my part, since I feel like it's the kind of thing I just should support. I love Edgar Wright. I do not wish to see him fail.
 
Not a metric ton of news elsewhere on the list. The Kids Are All Right predictably wasn't able to stick around past its number 10 debut on the list last week, and we bid quick adieu to Charlie St. Cloud (now who will we swoon for? WHO?!?). The one sad piece of news is that after 8 weeks in the top ten, we must finally say goodbye to Toy Story 3, which, despite earning over $2 million this weekend, couldn't beat Cats & Dogs: The Revenge of Kitty Galore for the 10 spot. On the plus side, the movie cracked $400 million domestically, and is now at around $940 million worldwide. Come oooooonnnnnn a billion! You can do it!
 
Shoot the link below with an AA12 shotgun to make it explode...and reveal the full top 10 for the weekend. 
 

Box Office Results: 08/13 - 08/15

1. The Expendables

$35 million / NEW
Maybe it's just my pessimistic nature, but I had a real hard time believing this movie would do this well. I guess I just underestimated America's desire to watch a bunch of old guys blow shit up real old school-style. Considering how shitty next weekend is ( Nanny McPhee, Piranha 3D, Vampires Suck--UGH), I wouldn't be too surprised to see a repeat.

2. Eat, Pray, Love

$23.7 million / NEW
This? Totally unsurprising. A movie version of this book is for women like dangling shiny keys in front of a caveman. Especially if they happen to come from the cult of Oprah, which is LARGE. Let's just be glad this half-baked piece of shitty wish-fulfillment didn't do better, and pray for its speedy exit...which won't happen. Because there is no god.

3. The Other Guys

$18 million / $70.5 million
A solid second week, given the competition. Well on its way to making its $100 million dollar budget back. On that note, how crazy is that we live in a world where Adam McKay / Will Ferrell movies cost $100 goddamn million dollars to make? I mean, I understand where all that money went (explosions, mostly), but still! Anchorman cost, like, a quarter of that!

4. Inception

$11.4 million / $248.6 million
Have you made your Inception / Cop Dog mashup trailer yet? If not, here's the thread to see what everyone else has done. This one's my personal fave.

5. Scott Pilgrim vs. the World

$10.5 million / NEW
Hey! Internet nerds! Where you at? I get that the throngs of Internet commenters out there are actually a pretty small portion of the overall movie-going audience, but still, this is pretty brutal for a movie that's been advertised the way this one has. I guess between this and Sorcerer's Apprentice, spindly nerdlingers in action hero roles haven't quite panned out as hoped...

6. Despicable Me

$6.8 million / $222 million
In case you had forgotten, this is still a movie.

7. Step Up 3-D

$6.6 million / $30 million
It only took one week to send this 3D tech demo from third to seventh. One week to go from relative notoriety to basic obscurity. One week to make a whole generation go "meh, let's just go see Inception again."

8. Salt

$6.4 million / $104 million
Over $100 million now. Probably won't be around next week. Say your goodbyes while you can.

9. Dinner for Schmucks

$6.3 million / $58.9 million
Seriously, I've got nothing. Next week can't come soon enough.

10. Cats & Dogs: The Revenge of Kitty Galore

$4 million / $35 million
Of all the pieces of shit out there, THIS had to be the piece of shit to send Toy Story 3 packing. Oh well, at least we can have one more week to revel in what a colossal financial failure this movie is.

 
Dropped Out: Toy Story 3, Charlie St. Cloud, The Kids Are All Right
 
Source: Box Office Mojo
FLYmeatwadon Aug. 16, 2010 at 7:09 a.m.
It's a shame what happened to Scott Pilgrim.
simianon Aug. 16, 2010 at 7:10 a.m.
Wow I feel bad for Edgar... He deserves better than 5th place.
I can't help but feel that it's probably due to Cera being in it. After seeing it this weekend I don't feel that he's as poorly miscast as I once did but he still wasn't a great fit.
Ronaldon Aug. 16, 2010 at 7:15 a.m.
I am saddened that between the self-hating nerds on the Internet who feel the must hate Scott Pilgrim because it looks "hipster" (you know, what these nameless/faceless commenters actually are and so they must call everything that looks remotely good), to the average American who did not quite understand the marketing behind the movie that Scott Pilgrim did not do better. Was there a better marketing push for it? I don't know. Maybe if the ads, especially the TV ads, were specific scenes from the film, it could have worked. It was a tough movie to market, and while Universal did their best, just throwing a ton of money at the Internet was not the best way to do it. Additionally, I do think Expendables hurt Scott Pilgrim. Both are movies for a male audience. And with the marketing, Expendables was the film most guys would choose first, even if everyone I know who saw both enjoyed Scott Pilgrim more. Expendables was the safe bet, and so it was the movie that was chosen by the majority to see. Ah well, in a few years Pilgrim will have more than made its money back in DVD and Blu-Ray sales and  it will be seen as the good movie that it is. And half of the haters will talk about how much of a bomb it was, and the other half will hate it because it is now "popular".
Nexason Aug. 16, 2010 at 7:21 a.m.
Disappointed by Scott Pilgrim's numbers, but can't say I'm surprised with Expendables taking the male viewers, and Eat, Pray, Love taking the female viewers. I say it twice myself and loved every waking minute of it. Hopefully it will do well internationally and on DVD/Blueray.
skrutopon Aug. 16, 2010 at 7:21 a.m.
So you're a high school nerd.  You're going to see a movie on Friday, when the multiplex is going to be teeming with your peers.  You can see the stylish and dorky Scott Pilgrim, or you can pretend you're cool and go see The Expendables.  Which one would you pick? (and don't give me any rated-R shit; I went and saw R-rated flicks way before I hit 17).
Paton Aug. 16, 2010 at 7:28 a.m.
suck it, julia roberts
mbkishon Aug. 16, 2010 at 7:36 a.m.
I quite enjoyed Scott Pilgrim, but I don't think I could recommend it out of the age bracket of early 20's and 30's gamers. Hell, I couldn't even recommend it to my own sister because she wouldn't experience joy when hearing the words "Clash at Demonhead." This is definitely not a mass-market film that most expect it to be by any means. Regardless of this and for what it is, I really liked the film as well as the comics.
Dauragonon Aug. 16, 2010 at 7:56 a.m.
I predicted that Scott Pilgrim would only do OK at the box office in Rorie's post with the Trailer mixed with stills from the comics. Theres just not a whole lot of pull for the movie other than die hard Scott Pilgrim fans and the hand full of people who saw the trailers and weren't completely confused (or put off by Cera).  
 
It's a goddamn shame, since this movie is such a watershed moment for videogames in film. Meanwhile, Resident Jovovitch TREE DEE is goes on to make 70 kabillion dollars.  
  
Here's hoping it does well in the UK though. All my friends over there have been chomping at the bit to see it. 
Rmackon Aug. 16, 2010 at 7:57 a.m.
@Ronald: So if I don't want to see this movie I'm a self-hating nerd or a stupid American.
Bones8677on Aug. 16, 2010 at 7:59 a.m.
Wow Alex, you REALLY don't like "Eat, Pray, Love," do you?
Gabrielon Aug. 16, 2010 at 8:11 a.m.
 "I guess between this and Sorcerer's Apprentice, spindly nerdlingers in action hero roles haven't quite panned out as hoped..."  
 
Thank God this has stopped before Pauly Shore is allowed to make his comeback.   
Dauragonon Aug. 16, 2010 at 8:16 a.m.
Also, man some of the reviews for SP were absolutely brutal. All of the "This movie is only for losers who still live in their mom's basement" variety. It's really frustrating. Why is it that every time an unflinchingly geeky film comes out, fucking film critics all turn into Ogre from Revenge of the Nerds? The best part is that it's almost always the same critics that bitch and moan about meatheaded (I mean that in the most loving way possible) movies like the Expendables doing well.
TheCheese33on Aug. 16, 2010 at 8:17 a.m.
Come on, America! I know you all like movies that are "so bad it's good", but for once could you go see a movie that's so good it's good? Could you please go see Scott Pilgrim? 
 
In all seriousness I think Scott Pilgrim will fare a little better next week. I know several people who chose Expendables first but want to go see Scott Pilgrim next week.
nofx4208on Aug. 16, 2010 at 8:24 a.m.
poor Scott Pilgrim... the movie is fucking great :P
 
it was a great weekend for movies! Everyone has something to watch!
 
If you're a dude- THE EXPENDABLES
If you're a chick- EAT, PRAY, LOVE 
If you have a date- SCOTT PILGRIM VS. THE WORLD  
If you are insane- INCEPTION
mstrkrfton Aug. 16, 2010 at 8:28 a.m.
Poor Scott Pilgrim... that movie was genuinely awesome.  Knives and Ramona were smokin', the action was e-mazaing. and Cera wasn't too lanky.
Adamon Aug. 16, 2010 at 8:30 a.m.
THERE IS HOPE LEFT FOR MAN.
cexantuson Aug. 16, 2010 at 8:33 a.m.
"We did it."
 
Yeah, way to go men of America.  We put a generic, action film at the top of the box office list and let more deserving movies die a sad death (Scott Pilgrim).  I feel so proud to have male genitalia.
Preacheron Aug. 16, 2010 at 8:49 a.m.
Even though it was rated PG-13 Scott Pilgrim really missed out on the 13 to 19 year old audience. 
Maybe if they'd advertised toward the younger demographic they could have gotten a bigger audience, get the female teen crowd or some of that radio Disney/High School Musical money.
 
I don't know, maybe the movie would have done better if it went with a R-rating and had a little more "mature" content. It didn't hurt The Expendables.
Mistress_Redheadon Aug. 16, 2010 at 8:53 a.m.
@Alex: I'm confused...why did we want a big budget over the top muscle movie to beat out Scott Pilgrim? Or did I read that wrong...
Never_Moreon Aug. 16, 2010 at 8:58 a.m.
@Mistress_Redhead said:
" @Alex: I'm confused...why did we want a big budget over the top muscle movie to beat out Scott Pilgrim? Or did I read that wrong... "
I mean lets be fair here Scott would destroy the testosterone induced power houses with one single smack of style and originality  

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