I am one of the few people not excited about The Dark Knight Rises. I feel the Nolan Batman films (and Inception, for that matter) are extremely overrated. Nevertheless, I think I will try to attend the new Tumbler Tour (if I have the time, that is).
To promote The Dark Knight Rises, Warner Bros. and Mountain Dew have created the Tumbler Tour. The Tumbler (a combo of the Batwing and the Batmobile) and the Batpod (Batman's motorcycle) from The Dark Knight Rises will be brought from city to city in the US. The schedule as well as some awesome pics and a cool photo contest are all found on the website tumblertour.com.