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Red State begins by following three horny high school boys who come across an online ad from an older woman looking for a gang bang. Boys being boys, they hit the road to satisfy their libidinal urges. But what begins as a fantasy takes a dark turn as they come face-to-face with a terrifying "holy" force with a fatal agenda.
Kevin Smith disregarded the typical "draw in a new audience" when trying to get information for the movie out there. Smith turned to his fans and his own podcast network to get the train for this movie rolling. He created a teaser trailer, and screened it at his podcasting theater known as the SModcastle (named after the SModcast podcast he does weekly with producer Scott Mosier). With this, he started the "Red State of the Union" podcast, where he screens a clip to the audience and does a small Q&A with them. The listeners of the podcast can only hear the audio of the clips, leaving them to wonder what the film is visually like, while getting a sense of the film's eerie tone. He also started a small Red State Club, where a few lucky members can see new material and Q&A's every week for a period of time, leading to a screening of the film.
On December 23rd, the teaser trailer was released on SModcast.com
November 27, 2010: Author Neil Gaiman on his twitter feed commented " Best thing he's [Smith] ever done. Left me shaken & grateful."
Richard Kelly stated in an appearance on Smith's "SMoviemakers" podcast "I have never seen a filmmaker reinvent himself the way you just have. I won't say anything else because I don't want to spoil anything. It's really really exciting. If the movie ends up playing at Sundance, I might actually come up to just see the audience's response. I can not wait…"
The Sundance Film Festival announced that Red State will be screened out of competition during their 2011 festival. Smith said he was glad it wasn't part of the competition, as he felt it would take away from the opportunities for new emerging filmmakers.