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The all-too-common tactic of making the audience jump by faking out a character with a cheap scare.
This Cliché is old, tired, and generally predictable; it can also never truly scare you, but because of its suddenness, it can at least manage to startle you. The basic rundown is as follows: A character is walking through a spooky area, generally dark, sometimes foggy, and always by themselves. Either it has already been established that some sort of horrible monster or deranged murderer is on the loose, or the audience knows this in advance because, well, they picked the movie. Either way, the character is on edge, and makes their way almost all the way through the scary area when suddenly something loud and terrifying screams and jumps out at them - only for the character, and the audience, to realize that it's just a cat, a child, or other harmless creature.
About 50% of the time, this ridiculous scene is followed up with the character, relieved and feeling sheepish for being startled by the cat, turning around and immediately coming face-to-face with the monster/serial killer. Depending on whether or not this is a protagonist, they will then either die horribly, or start a chase sequence.