On its surface the ad looks like a harmless letter asking kids to join the "Rocket Poppeteer Astronaut Program" and then presenting the simple challenge of counting all the stars on the page. Abrams seems to have a thing for frozen treats when it comes to these viral ads. You may recall the campaign for Cloverfield included some rather surreal messages from the Slusho! company. Will the company once again be involved in the raising of some hideous leviathan from the depths? I don't care, I just want my free goddamn popsicle!
Check out the viral ad below. With enough eyes maybe we can be the first to crack this thing.