Tangled or Rapunzel is Disney's modern take on the Brothers' Grimm fairy tale, about a robber who rescued Rapunzel from the tower.
Disney's previous animated feature The Princess and the Frog (2009), while being highly critically acclaimed and taking in nearly US$270 million worldwide, was not as successful as Disney had hoped. Disney has expressed the belief that the film's emphasis on princesses may have deterred young boys from seeing the film. In order to market the film to both boys and girls, Disney changed the film's name from Rapunzel to Tangled, while also emphasizing Flynn Rider, the film's prominent male character. However, Floyd Norman, a retired Disney and Pixar animator, has criticized the name change as though Disney was desperately making an effort to search for a particular audience.