A few weeks ago, I wrote about how 20th Century Fox would give an exclusive poster to anyone who came to the IMAX midnight opening of Prometheus. The movie had a big opening, and I guess the free publicity helped. Sony is following suit, offering this snazzy exclusive poster to those who see the IMAX midnight premier of The Amazing Spider-man. Pretty cool for the lucky people who live near an IMAX theatre and don't need to sleep.
On a semi-related tangent, this movie poster is better than half of the regular ones Sony has released. The background is kind of lazy, but the style is cool and it doesn't have lens flares.