I am generally not the sort of person to put too much stock in film trailers. They're typically a series of spliced up images, barely reassembled into something that resembles a coherent narrative, all with the notion in mind of enticing the audience, without giving away too much. That said, Christopher Nolan's films have typically offered up the best examples of what a film trailer should be. Go back to Inception, if you want a particularly prime example.
Thus, I am left scratching my head as to why this new trailer for The Dark Knight Rises is leaving me so cold. It's not terrible, but little of the footage shown here gives even remote context for what's happening on screen. The focus on the football field set piece is odd, considering it, A. Doesn't look super great, and B. Again, lacks any meaningful context outside of sort of setting up Bane as a killer. Why is Bruce Wayne inside some sort of weird prison where everyone is chanting "rise?" Why is Selina Kyle suddenly one of the 99%? What the hell is going on with Commissioner Gordon and those scheming dudes?
I don't expect concrete answers to any of these to come from a trailer, but all these individual moments tossed together into a two-minute sequence strikes me as downright incoherent. It's as if someone said, "Well, this is the footage we've got. Go with it!"
I'm still as excited for the final film as anyone--I just wish the world's first real introduction to the material wasn't a series of random images designed to please no one but the most hardcore fans.
What do you think? Am I being too harsh here? Did you enjoy it? Let us know!