Notice how it sounds like he's saying something, but is actually not saying anything at all. "Came to feel." "Could be." "Can reveal itself." At least Joe Johnston, who's gearing up for Captain America, has a more healthy attitude:
"We came to feel that in our case 3-D could be the very good friend of story and character for a different kind of experience," Branagh said, taking a break from post-production. "It's another draft of the story that can reveal itself in a different way."
I'm not usually that opposed to 3D - I didn't actually see Clash of the Titans - but holy mackeral was The Last Airbender ever one of the shittiest experiences I've yet had with the technology. I believe these guys when they say that the process can be done well when you plan for it well before your movie even starts filming, but I still find all the talk of having it lend more credence to your story and emotional accessibility and etc., etc. to be pretty disingenuous. Hopefully in a few years the 3D camera technology will be advanced enough to make the filmmaking experience no different than with traditional cameras.
"I think it tends to be overused and can be a little bit gimmicky," said Johnston, who began shooting last week in London but will travel to San Diego for Marvel's Comic-Con panel. "A lot of people are using 3-D now because they feel have they have to ... that will come and go and the pictures that deserve to be in 3-D will continue to be. When it's done bad, it can make you carsick."